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Business & Economics General

The Nonprofit Guide to the Internet

How to Survive and Thrive

by (author) Michael Johnston

Publisher
Wiley
Initial publish date
Mar 1999
Category
General
  • Paperback / softback

    ISBN
    9780471328575
    Publish Date
    Mar 1999
    List Price
    $32.99
  • eBook

    ISBN
    9780470311233
    Publish Date
    Apr 2008
    List Price
    $26.99

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Description

Everything nonprofits need to boot up, log on, and benefit from theNet

Now revised and expanded, this easy-to-use guide is packed with thevital information and advice you need to attain--and maintain--acyberadvantage. Covering everything from computer basics todesigning your own Web site, it shows you how to get connected,conduct research, raise funds, expand your outreach--with bothadults and kids--electronically, and much more. With completedetails on the latest technological advances, market trends, andcutting-edge tools, The Nonprofit Guide to the Internet, SecondEdition. Surveys the most up-to-date hardware and software you needto get online

Explores cyberfundraising with examples from recent onlinecampaigns

Includes a rare usage policy to help your organization get the mostof the Net at your office

Illustrates nonprofit best practices on the Web with case studies,charts, and screen shots

Shows how nonprofits can harness the idiosyncratic to develop aunique attention-getting presence on the Web

Contains a multimedia bibliography, a glossary of terms, and adirectory of nonprofit-related Web sites and addresses

About the author

Contributor Notes

MICHAEL JOHNSTON is President of Hewitt and Johnston Consultants, a full service fundraising consulting group that specializes in nonprofit Web sites and all aspects of fund-raising campaigns.