We are all fascinated by them - that enigmatic class of people often referred to as the rich. With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans - those with liquid assets of $5 million or more. What is this new class of people and how did they get that way?

In The New Elite, the authors reveal what motivates our country’s most powerful and influential class, what they want, where they shop, and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door. Based on unprecedented research with hundreds of interviews with members of this unique group, The New Elite uncovers the five classes of America’s newly wealthy - including those who struggle with its implications, those who refuse to let it change them, and those who give it away, and how each of them is changing our culture and economy. This is an entertaining and enlightening look at America’s ruling class, the profound ways they have redefined what it means to be rich, and how we court them.

Born on March 16, 1937 in Nipawin, Saskatchewan, Jim Taylor of West Vancouver was B.C.'s most widely-read sports columnist. Taylor began his newspaper career in 1954 as a part-time sports reporter at the Daily Colonist in Victoria and later wrote for the Vancouver Sun, the Vancouver Province and the Calgary Sun. He became a nationally syndicated sports columnist, author, and broadcaster. His 1987 chronicle of Rick Hansen's wheelchair journey, Man In Motion, reputedly had a record first printing for a B.C. book. In addition to Taylor's books on Wayne Gretzky, entitled Gretzky:The Authorized Pictorial Biography with Wayne Gretzky, and B.C. Lions` Jim Young, entitled Dirty Thirty. Taylor is credited with the re-write of a Soviet journalist's biography of Igor Larionov. In 2004, he compiled The Best of Jim Coleman: Fifty Years of Canadian Sport from the Man Who Saw it All. A member of the B.C. Sports Hall of Fame and the Canadian Football League Hall of Fame, Taylor was awarded a lifetime achievement award by Sports Media Canada in 2000. He began his writing career as part-time high school sports reporter, drank beer from the Stanley Cup, saw Paul Henderson score "The Goal" in 1972, predicted rookie placekicker Lui Passaglia wouldn`t last with the BC Lions more than one season and wrote more than 8,000 newspaper columns. He recalls his half-century as a sports writer in Hello, Sweetheart? Gimme Rewrite!

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For almost 25 years Jim Bond produced and hosted general interest and fine arts radio talk shows, primarily in the Midwest. Since 1985 Bond has maintained an active schedule as a director and narrator of radio and television commercials, corporate videos, and audiobooks, many of which have won awards including an Audie Award.

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