We live in a world informed by innovation. And yet, too many leaders in the knowledge sector are relying on instinctive, outdated - sometimes even toxic - methods to guide their teams.

It's time for management to start innovating, too. In this bold new approach to leadership, sought-after executive coach, speaker, and author Melanie Parish shows you how to approach projects and situations with a scientist's mindset - testing hypotheses and analyzing results in a systematic way that will enable you to experiment and refine how you deal with challenges and opportunities.

Melanie Parish's profile page

Melanie Parish is a consultant, workshop leader, facilitator, and Master Certified Coach through the International Coach Federation, from whom she received the Prism Award. An expert in problem solving, operations, strategic hiring, and brand development, Melanie has consulted and coached organizations ranging from a Fortune 50 company to IT start-ups. Her individual clients include those in FAANG and other top global IT companies.

As an author, educator, and creator of the Experimental Leader program, Parish shows people new ways of thinking about their leadership, informed by her understanding of the fast-paced ride of technology innovation. She is based in Dundas, Ontario.

If failure is not an option, then neither is success. In this groundbreaking book, Melanie Parish helps each of us see that leadership isn't a fancy form of management, it's something far more urgent, important and complex.
- Seth Godin, Author, Linchpin