The current business-for-profit model rewards short-term thinking, narrow self-interest, and a social-and-environmental-costs-be-damned attitude. Non-profits, while more focused on the greater good, tend to be inherently resource-challenged and rely on increasingly scarce grants and donations to sustain their existence. Social enterprise is an exciting, blended model driven by the desire to create positive change through entrepreneurial activities.

The Art of Social Enterprise is a practical guide which supplies everything you need to know about the mechanics of social entrepreneurship including:

• Startup – envisioning and manifesting intention
• Strategic planning – balancing social and monetary value
• Maintaining an even keel despite the inevitable challenges associated with being an entrepreneur.

This valuable resource also provides an unparalleled legal perspective to help you take advantage of established legal organizational forms, recent statutory creations, contract hybrids, certification programs and more.

Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and non-profit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good.

Carl Frankel has been writing about green business for over two decades and is a serial social entrepreneur. He is the author if In Earth's Company and Out of the Labyrinth. His articles on business and sustainable development have appeared in dozens of magazines and journals, and he has contributed to several books on environmental management. He is a graduate of Princeton University and the Columbia University School of Law.

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Allen Bromberger is a leading social enterprise lawyer with more than 30 years of experience structuring a wide variety of for-profit and nonprofit social ventures, joint ventures, commercial co-ventures, and substantial nonprofit earned-revenue ventures. He has written extensively about the legal aspects of social enterprise and in 2008 received the National Leadership Award from the Social Enterprise Alliance for his work translating complicated legal concepts into language that social entrepreneurs and investors could understand. He is a member of the Board of Directors of the American Sustainable Business Council and the Fourth Sector Network, and serves as legal advisor to the Catherine B. Reynolds Program on Social Enterprise at New York University.

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