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Business & Economics General

See You On the Internet

Building Your Small Business with Digital Marketing

by (author) Avery Swartz

Page Two Books, Inc.
Initial publish date
Mar 2020
  • Paperback / softback

    Publish Date
    Mar 2020
    List Price

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The proven, frustration-free way to make your small business stand out online, from one of North America's leaders on digital marketing for small businesses.

Today, you can launch a website, create social media accounts, and sell on the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, delivers a fail-safe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue.

Drawing on her 14 years of work with hundreds of clients, Avery guides you through website development, ecommerce, search engine optimization, social media, email marketing, and online advertising— and shows you how to track your results. Clear, friendly, and highly usable, See You on the Internet is the essential small business handbook for thriving in the digital world.

About the author

Contributor Notes

Avery Swartz is the founder and CEO of Camp Tech, where she and her team offer digital marketing training for small businesses, non-profits, and those curious to learn more about technology. She was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list. Avery is the resident tech expert on CTV Your Morning, highlighting the latest tech gadgets, apps, and tech news for a national audience. She writes for Chatelaine, Today's Parent and The Globe and Mail on tech topics for modern women, families, and small businesses. Avery has been a Professor at both Ryerson University and Humber College. She lives in Toronto.

Editorial Reviews

“One of the most comprehensive marketing guides to making your business known online that I have read. Highly recommended.”
— Bruce Croxon, tech investor at Round13 Capital & former Dragon on CBC Dragon's Den

“I’ve read a lot of business books, but this one takes the cake. See You on the Internet is 200 pages of pure gold filled with actionable steps I can implement in my business - today. It’s an absolute must-read.”
— Rachel Kelly, founder, Make Lemonade

“Understanding how digital marketing and media works is now more critical than ever before. In this book, Avery Swartz cuts through the acronyms and technical jargon, takes you by the hand and guides you through the key concepts in an easy to understand and accessible manner.”
— Allan Dib, global bestselling author of The 1-Page Marketing Plan

“I loved that reading the book felt like sitting down with Avery in person and getting hand-held through the process. This book and its resources are exactly what entrepreneurs need to know about digital marketing, all in one accessible and practical place.”
— Paulina Cameron, CEO, Forum for Women Entrepreneurs

“A fun and accessible approach to digital marketing. Whether you’re a complete beginner or years into running your own business, See you on the Internet uncovers the foundations of digital marketing that will grow with you and your business even as the technology evolves.”
— Melissa Sariffodeen, co-founder and CEO, Canada Learning Code

“Your one-stop digital marketing shop! Easy to digest and practical AF. I wish a guide like this existed when I started my business.”
— Sarah Vermunt, Careergasm founder & bestselling author of Careergasm and Career Rookie

“This is the book I wish every one of my clients (business owners) would read. It’s full of easy-to-digest, practical information that situates the reader not just in what to do with their digital marketing, but also in how to think strategically about what they are doing. The conversational tone, real-world advice, and simple exercises make See You on the Internet an invaluable tool for every entrepreneur.”=br= — Danielle Botterell, principal of Spark Consulting=br==br “I have run global marketing for some of the biggest and brightest start-ups. The complex landscape of digital marketing can make it hard to know where to start. See You on the Internet is a practical guide that walks you through a custom plan that’s right for your business.”
— Melissa Nightingale, all-around badass