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Children's Nonfiction Media Studies

Made You Look

How Advertising Works and Why You Should Know

by (author) Shari Graydon

illustrated by Michelle Lamoreaux

Publisher
Annick Press
Initial publish date
Sep 2013
Category
Media Studies
  • Hardback

    ISBN
    9781550378153
    Publish Date
    Sep 2003
    List Price
    $24.95
  • Paperback / softback

    ISBN
    9781550378146
    Publish Date
    Sep 2003
    List Price
    $16.95
  • Paperback / softback

    ISBN
    9781554515608
    Publish Date
    Sep 2013
    List Price
    $16.95
  • Hardback

    ISBN
    9781554515615
    Publish Date
    Sep 2013
    List Price
    $26.95

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Where to buy it

Recommended Age, Grade, and Reading Levels

  • Age: 9 to 12
  • Grade: 4 to 7
  • Reading age: 9 to 12

Description

THE kids’ survival guide to advertising, revised and updated for the digital age.

Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back.

For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.

About the authors

Shari Graydon is an award-winning women's advocate and bestselling author of two media literacy books for youth, Made You Look and In Your Face. Past president of the non-profit women's group MediaWatch (now Media Action), she lectures frequently about media and body image issues from her home base in Ottawa.

Shari Graydon's profile page

Michelle Lamoreaux's profile page

Editorial Reviews

“Another ‘must buy’ that belongs in every household. Highly recommended!”

York Region News, 07/26/14

“An entertaining, vibrant and comprehensive look at the attention-grabbing world of advertising. Highly recommended.”

CM Reviews, 11/15/13

“An eye-opening look into the world of advertising.”

Book Girl, 04/10/14

“The thoughtful and balanced presentation, clear explanations and entertaining real-life examples are a solid starting point for getting children—and adults—to think critically about the way that products are advertised.”

The Guardian, 08/08/13

“Will help young readers . . . understand how to recognize advertising hype.”

Waterloo Region Record, 12/21/13

“An informative, entertaining and empowering read with colourful and appealing graphics.”

Green Teacher, 06/14

“Serves as a great resource for young people to get the facts about advertising, the hidden messages it carries, and the influence it has on society.”

Book Hoopla, 09/08/13

“Data-filled and slightly tongue-in-cheek . . . informs young consumers.”

Curriculum Connections, Editor’s Choice, 10/01/14

Other titles by Shari Graydon