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Computers General

MDM for Customer Data

Optimizing Customer Centric Management of Your Business

by (author) Kelvin K.A. Looi

Publisher
Mc Press
Initial publish date
Nov 2009
Category
General, Data Warehousing
  • eBook

    ISBN
    9781583476888
    Publish Date
    Mar 2012
    List Price
    $16.99
  • Paperback / softback

    ISBN
    9781583473504
    Publish Date
    Nov 2009
    List Price
    $16.95

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Description

Practical and informal, this manual clearly defines Master Data Management (MDM), a set of processes and tools that consistently define and manage the nontransactional data entities of an organization. Demonstrating how to implement MDM and how to make it complement other IT solutions, this handbook proves that MDM is a fascinating and up-and-coming approach that allows organizations to run customer-centric business operations. With chapters on data governance, MDM data domains, and customer-data case studies, this reference will appeal to programmers, chief information officers, and information technology architects and managers.

About the author

Contributor Notes

Kelvin K. A. Looi is the worldwide program director for InfoSphere Solutions Sales at IBM Software Group. He lives in Toronto, Ontario.

Editorial Reviews

"This book offers a practical approach to selecting an architecture and roadmap that supports such a strategy."  “Chai Lam, managing enterprise architect, Bank of Montreal Financial Group

?This book is a must have for anyone who has been given the opportunity to make their organization more customer centric.”  “Douglas P. Thompson, senior enterprise architchect, SunTrust