The #1 national bestseller-now in paperback!
Can a company be cool, socially responsible and still make money?
Welcome to the Looptail. This is the extraordinary true story of Bruce Poon Tip and how he honed his entrepreneurial instincts to create G Adventures, the world's most successful adventure travel company. Based in Canada, G Adventures operates in more than 100 countries, on all seven continents, and serves more than 100,000 customers every year. In this unique first-person account, Poon Tip reveals his unusual management secrets that allowed him to keep growing his company, his employees fully engaged and energized, and his customers extremely happy.
It's all pretty amazing for a guy who started the company in 1990 by maxing out a few of his credit cards to finance the start-up. Poon Tip has worked tirelessly to ensure that his company generates good karma for everyone; that is, that "giving back" in life and in business is all about the cycle of the Looptail. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no traditional CEO at G Adventures-instead, every employee is a CEO, empowered to make instantaneous decisions to help serve clients on the spot. But while there's no CEO, there is a company Mayor who takes the daily pulse of corporate morale. There's no HR department, but there is a Talent Agency and company Culture Club.
This is a singularly stunning story of why community, culture and karma matter in business, and how one man's desire to do the right thing and generate profits can be blended into a win-win for all involved.

After returning from a backpacking tour of Asia in 1990, BRUCE POON TIP was driven to share his passion and vision for authentic an environmentally sustainable travel. With nothing more than his own personal credit cards, he created G Adventures. What began as a one-man show has grown to become the world’s largest adventure travel company. Today, G Adventures offers more than 15,000 small group experiences, safaris and expeditions on all seven continents, in over 100 countries, serving more than 100,000 travellers a year. G Adventures has been named by National Geographic Adventure as the best “Do It All Outfitter” on Earth, and Outside Magazine selected Poon Tip as one of its top ten adventurers in the world.

WEB: gadventures.com
FACEBOOK: Gadventures
TWITTER: @brucepoontip

Bruce Poon Tip's profile page