The story of Greater China and its present-day economic potential begins long ago, well before the Modern Era, when Confucius first set out the principles and ideas that have since that became the building blocks of Chinese history and culture. Confucianism remains a powerful force in shaping Greater China's political, economic and social structures. The unique culture, tradition, identity of Greater China function to provide the region with all the requisite social and political conditions for remarkable economic growth. In addition, China has embraced global markets and Western-style economic management principles. And, in 2001, China was admitted to the World Trade Organization. Today, the enormous economic potential of Greater China can be harnessed to the advantage of the enlightened investor. Investing in Greater China is a guide for investors. It provides the basic information on history and culture that is necessary to understand the region, and discusses the basic strategies for maximizing investment success in China.

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