Imagine, Design, Create offers a wide-ranging look at how the creative process and the tools of design are dramatically changing—and where design is headed in the coming years. Bringing together stories of good design happening around the world, the book shows how people are using fresh design approaches and new capabilities to solve problems, create opportunities, and improve the way we live and work.
From the impact of SOM’s Cathedral of Christ the Light in Oakland to the spark that inspired Thomas Heatherwick’s U.K. Pavilion in Shanghai; from the new processes fueling Zaha Hadid’s extraordinary architecture to the digital tools Ford is using to transform car design, each of these stories explores questions that swirl around the idea of design. How does design change our lives for the better? How is our capacity to produce good design evolving? How will the next generation of designers work? What will they make? What new areas of human experience is design opening for us? Now that designers can do almost anything—what should they do?
Tom Wujec is a Fellow at Autodesk, the world's leader in 2D & 3D design software. As a recognized thought-leader and award-winning innovator, Tom works with the Fortune 500 to foster innovation practices at all stages, from strategic and business planning to the design and implementation of advanced digital design tools. He has brought several software applications to market, including Autodesk SketchBook Pro, PortfolioWall, and Maya which won an Academy Award for its contribution to the film industry.
Tom is a pioneer in business visualization, the emerging practice of using images, sketches and data-driven infographics to help teams solve complex problems. Tom's work has been featured in many international conferences, such as TED, Pop!Tech and the Fortune Innovation Summit
Tom is also the author of three books on creative thinking and is a highly sought after international speaker, and delivers visually rich innovation keynotes, workshops and knowledge maps. Tom has worked as a creative director, writer and animator, has designed dozens of museum exhibits, and lives in Toronto with his wife and two children.
"Humans' remarkable ability to form mental patterns about how the world might be is truly one of our species' most astonishing abilities. We normally examine it in artificially small silos called invention or design or artistic imagination. But they are inextricably connected. Here's a rare look at the thrilling bigger picture." - Chris Anderson, TED Curator
"Imagine, Design, Create gives us a deeper understanding of the universal principles of design, and how emerging technologies will further unlock, unleash, and reset the creative spirit." - John R. Hoke III, s.v.p., Nike Design