With well over one million small businesses in Canada and 100,000 new entrepreneurs taking the leap every year - the path to lasting success is not easy. Many struggle not because of fierce competition but due to common missteps. Here is the hard truth: more than a third won't make it past five years and less than half will survive a decade. Even for those that do survive, success often falls far short of expectations.

So, what sets the Winners apart?

In "How to Win at Small Business," veteran entrepreneur and chartered professional accountant Chris Reimer breaks down 10 essential keys that differentiate those businesses which prosper from those that struggle. This hands-on playbook is packed with practical insights for entrepreneurs to beat the odds, avoid burnout, and build a business that achieves lasting success.

Drawing on three decades working with small businesses, this guide tackles challenges every owner faces including mastering cash flow, building a resilient culture, and harnessing the power of delegation. Covering both financial and non-financial essentials, these 10 keys help avoid the pitfalls that drain even the most motivated business owners.

Whether you're a new entrepreneur, a seasoned business owner, or an advisor, "How to Win at Small Business" offers a roadmap to lasting success. Follow Reimer's blueprint and boost your chances of not just surviving but thriving.

See What Business Owners and Leaders Are Saying About "How to Win at Small Business":

"How to Win at Small Business is a comprehensive guide that every entrepreneur should have in their toolkit. Packed with actionable strategies and real-world insights, it offers a blueprint to success in the challenging world of small business. A must-read for anyone serious about elevating their business game."
- Scott McGillivray, real estate investor, entrepreneur and TV host

"I have served as Chief of the Chemawawin Cree Nation for more than 30 years and, together with our Council and staff, have had the privilege of knowing and working with Chris Reimer for most of those years. His book, How to Win at Small Business, offers invaluable and relevant guidance for entrepreneurs, regardless of their location, industry, background, or the unique factors that shape their businesses."
- Chief Clarence Easter

"As an athlete turned entrepreneur, How to Win at Small Business gave me the much-needed structure to successfully run a small business. The differentiators outlined in the book offer small business owners a comprehensive checklist for succeeding in every aspect of the game."
- Matt Calvert, former NHL player and current business owner

"How to Win at Small Business is exactly the kind of resource I wish I had 31 years ago as a newly graduated physician starting my first family practice. Since basic business economics weren't taught in medical school, I made my share of mistakes while establishing my small business - a medical practice - with all the challenges and rewards that come with it. I'm confident that Chris Reimer's step-by-step, no-nonsense, and practical approach to small business will help countless new entrepreneurs get it right from the beginning."
- Dr. Bert Van Donkersgoed, co-owner of medical family practice

"How to Win at Small Business is a must-read for anyone starting or growing a business. The book distills key success principles with inspiring real-world stories, offering actionable insights and practical advice. The concept of 'never stop planning' stood out as a powerful reminder that success comes from constant evaluation and forward-thinking. I only wish I'd had this book when I started - it would have saved me from many early missteps. Highly recommended!"
- Laurie Tokarz, CEO and president, Restonic Mattress Corp.

Chris Reimer's profile page

Chris Reimer is a Chartered Professional Accountant, Certified Financial Planner, and successful entrepreneur with three decades of experience working with small business owners. As the founder of his own accounting firm and a former partner in a national firm, Chris has worked with clients ranging from solo startups to businesses with nearly 100 employees. Drawing on his firsthand experience as both a business owner and advisor, he has identified 10 transformative keys that drive lasting success. With a blend of financial expertise and strategic insight, Chris equips owners with the tools to build and grow their business to become resilient and thrive in today's competitive landscape.