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list price: $60.00
edition:Paperback
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published: May 2015
ISBN:9781772120448
imprint: Pica Pica Press

Fundamentals of Public Relations and Marketing Communications in Canada

contributions by Cynthia Wrate; Danielle Lemon; Amy Thurlow; David Scholz; Ange Frymire Fleming; John E.C. Cooper; Carolyne Van Der Meer; Colin Babiuk; Sheridan McVean; Jeff Scott; Charmane Sing; Charles Pitts; Anthony R. Yue; Sandra L. Braun; Ashleigh VanHouten; Marsha D'Angelo; Wendy Campbell; Allison G. MacKenzie; Mark Hunter LaVigne, edited by Leah-Ann Lymer & William Wray Carney, foreword by Mike Coates

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0 of 5
0 ratings
rated!
rated!
list price: $60.00
edition:Paperback
also available: eBook
published: May 2015
ISBN:9781772120448
imprint: Pica Pica Press
Description

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada.

Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue.

Sponsor: Hill + Knowlton Strategies

About the Authors

Cynthia Wrate

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Danielle Lemon

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Amy Thurlow

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David Scholz

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Ange Frymire Fleming

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Leah-Ann Lymer has worked as an editor in educational publishing for two decades. She is based in Toronto.
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William Wray Carney studied journalism at Carleton University. He has over 30 years of experience in media, public relations, and education. He has taught at the University of Regina, the University of Alberta, and Concordia University College. His work in public relations was primarily in the public sector in Alberta and Saskatchewan. Now semi-retired, he maintains a private practice in Regina. In 2009, the Canadian Public Relations Society presented him with the Award of Attainment.
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William Wray Carney studied journalism at Carleton University. He has over 30 years of experience in media, public relations, and education. He has taught at the University of Regina, the University of Alberta, and Concordia University College. His work in public relations was primarily in the public sector in Alberta and Saskatchewan. Now semi-retired, he maintains a private practice in Regina. In 2009, the Canadian Public Relations Society presented him with the Award of Attainment.
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Carolyne Van Der Meer is a journalist, public relations professional, and university lecturer. She has undergraduate and graduate degrees in English Literature from the University of Ottawa and Concordia University, respectively, and has a Graduate Certificate in Creative Writing from the Humber School for Writers. She is the author of Motherlode (WLU Press, 2013) and the forthcoming Journeywoman

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Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
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Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Author profile page >

Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Author profile page >

Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Author profile page >

Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Author profile page >

Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Author profile page >

Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Author profile page >

Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Author profile page >

Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Author profile page >

Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Author profile page >

Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Author profile page >

Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Author profile page >

Mark Hunter LaVigne, MA, APR, FCPRS (Fellow, CPRS) has more than 25 years’ experience as a public relations practitioner, professor/lecturer and published author. For more than 20 years, he has owned and operated his PR consultancy, with a focus on media relations. He wrote the media relations chapter in “Fundamentals of Public Relations and Marketing Communications “ University of Alberta Press (2015). He has also published a children’s book, “The Adventures of Matilda the Tooth Fairy,” and writes and performs music on acoustic guitar, harmonica, ukulele and vocals and co-founded the band The Coyotes, whose CD “Out of the Woods” can be found on iTunes amongst various portals.
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