Susan Crossman is a veteran writer who has spent decades wielding the power tool of language to benefit businesses and individuals in search of greater success and consistent results. Via her content marketing company, Crossman Communications (www.crossmancommunications.com), Susan and her team create high quality online content that helps businesses connects with their target audience, explain their business proposition, differentiate them in a competitive market and motivate their ideal customers to take action. An enthusiastic supporter of writing with clarity, she is the traditionally published author of four books: a novel (Shades of Teale), a collection of short stories (Passages to Epiphany), a writer's companion to help people write with more impact (The Write Way), and a book that explains the mysteries of content marketing (Content Marketing Made Easy — Why You Need It / How To Do It).
"Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy—to—follow advice to make anyone - even a complete novice - a content—marketing pro in no time… great tips and techniques to give you the edge you need."
-- Michael Davie, author, Winning Ways