Birth of A Boom is a fresh, diverse, behind-the-scenes look at how Saskatchewan entrepreneurs have succeeded. It is also a proud and inspiring historical account of generations of forebears, mostly immigrants, who came to Saskatchewan and worked hard to create a better life for their families and communities. From its opening line "My father has the soul of an entrepreneur," Birth of a Boom reads more like a series of biographical stories than a typical business book. Author Suzanne Paschall first introduces the notion that the recent economic "Saskaboom" didn't occur overnight, but has in fact been developing quietly, slowly, over generations of entrepreneurial activity. She contends one of the major reasons for the Prairie province's "new-found" prosperity is the stable and diverse base of job and wealth creation, innovation, market share dominance, and community support that numerous small and medium-sized businesses have contributed over the past century. Birth of a Boom focuses on 13 compelling and surprisingly personal accounts of individuals and families who have created and sustained some of Saskatchewan's oldest and most successful companies. From the Semple family of Regina's Brandt Group of Companies and the Earlys and Bloskis of Early's Farm and Garden Centre; to the global group of PCL Companies started by Ernie Poole in Stoughton, and Saskatoon's catering and hotelier couple Bill and Irma Smith, the stories resonate with the distinct values of the prairie-bred entrepreneur. Birth of a Boom could perhaps best be described as an inspirational roadmap of invaluable lessons for anyone considering becoming that most independent of business creatures...the entrepreneurs.
We believe the value of this book is to learn from entrepreneurs who, by risking everything for something they believed they could accomplish, have played some role, large or small, in the building of our province.
The stories are told in an amusing (sometimes downright funny) way, and they show ordinary people achieving extraordinary results in little ol' Saskatchewan, demonstrating that with a little pluck and a 'can do' attitude, any country boy can go a long distance in the business world.
The spirit and courage of these Saskatchewan entrepreneurs is an inspiration for today's youth. Their uplifting stories reveal how challenges can be met through thinking big, being bold and by persevering against the odds.
This book tells stories of dreams come true. And, it tells the truth about what it takes to get there - integrity, grit and determination. If you never really understood Saskatchewan people before, you will when you've finished reading it...