Off the Page

A blog on Canadian writing, reading, and everything in between

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Book Cover Legacy of Trees

Launchpad: Legacy of Trees, by Nina Shoroplova

By Kerry Clare

"A fascinating answer to why we should care about trees in the first place." —Wayne Grady

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COVID–19 Teacher Diary: Eric Walters' New Book Explores the "Now Normal"

COVID–19 Teacher Diary: Eric Walters' New Book Explores the "Now Normal"

By Geoffrey Ruggero

Written, published and released during a pandemic: Eric Walters defies traditional publishing norms to create a book for …

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Book Cover The Abortion Caravan

The Abortion Caravan: A Ragtag Army of the Willing

By Karin Wells

The Abortion Caravan, intent on bearding prime minister Pierre Trudeau in his den and removing abortion from the Crimina …

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COVID–19 Teacher Diary: A New Way to Celebrate the Forest of Reading

COVID–19 Teacher Diary: A New Way to Celebrate the Forest of Reading

By Jennifer Byrne

Forest of Reading is Canada’s largest recreational reading program, celebrating Canadian books and authors. In the eye …

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Covers of books celebrated this spring by regional awards

Big Fiction

By Kerry Clare

Fall book season is exciting with its televised ceremonies and fancy galas, but spring is just as interesting, with regi …

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Book Cover Sister Dear

10 Unapologetically Twisted Reads

By Hannah Mary McKinnon

Ten crime reads to help you discover why authors in Canada have their own hashtag (#ReadTheNorth), and deserve a place o …

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Book Cover Murmurations

Launchpad: Murmurations, by Annick MacAskill

By Kerry Clare

Populating her poems with birdsong and murmurings of the natural world, MacAskill highlights how poets and lovers share …

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COVID–19 Teacher Diary: Time to Slow Down, with Deborah Ellis & Richard Scrimger

COVID–19 Teacher Diary: Time to Slow Down, with Deborah Ellis & Richard Scrimger

By Erika MacNeil

This is the second pair in a series of interviews with a host of Forest of Reading authors interviewed by Erika MacNeil, …

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Book Cover One Earth

Launchpad: One Earth: People of Color Protecting Our Planet, by Anuradha Rao

By Kerry Clare

This is a book to be celebrated and shared!” —Elizabeth May

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Book Cover In Veritas

Launchpad: In Veritas, by C.J. Lavigne

By Kerry Clare

“The perfect mix of incandescent writing and enthralling storytelling. C.J. Lavigne has given us something we can beli …

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Avery Swartz on How to Win with Digital Marketing

Heads up, entrepreneurs! Want to learn how to find your customers online—and how they can find you? See You on the Internet: Building Your Small Business With Digital Marketing, by Avery Swartz, has the guidance and solutions you're looking for, presenting in a fun and inspiring read.

Today Swartz is talking to us about why digital marketing matters now, what she's learned from her own missteps, and special advice for publishers and authors looking to connect with readers. 

*****

49thShelf: Digital marketing—no longer just a nice-to-have, but necessary to engage with customers while the world is still on lock-down. What do you think businesses need to know about digital marketing at this particular (and most peculiar) moment?

Avery Swartz: For so many business owners, establishing a digital presence (or improving the one you have) often falls to the bottom of the to-do list. It can be such a chore! But now, with the world turning to the internet, it’s become clear just how important that digital presence is. Many organizations are playing catch-up, or feeling like they’re behind and they can’t catch up. I promise you—you can.

It’s so easy to get lost in the details of digital marketing. The tools can be overwhelming. There are so many apps and services …

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