Off the Page
A blog on Canadian writing, reading, and everything in between
A Taster: Spring 2021 Nonfiction Preview
Life stories, family, baseball, and retreat. These highlight the nonfiction we're most looking forward to this spring.
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ICYMI: Don't Miss These Beauties
The pandemic has wreaked havoc on our attention spans, making it possible to miss really great fiction. These books caug …
Small Courage: Parenting Memoirs
A recommended reading list by Jane Byers, whose new queer parenting memoir is out now.
The Chat with Kimiko Tobimatsu
Author Kimiko Tobimatsu and illustrator Keet Geniza have teamed up to create Kimiko Does Cancer, a timely graphic memoir …
A Record of Literary History: Best Canadian Poetry 2020
An excerpt from Marilyn Dumont's introduction to BEST CANADIAN POETRY 2020.
The Donair: Canada's Official Food?
Excerpt from BOOK OF DONAIR explores how a bitter rivalry between Halifax and Edmonton helped propel the donair to be de …
Notes From a Children's Librarian: Questions, Questions
Great picture books that engage with questions and encourage readers to think about answers.
Most Anticipated: Our 2021 Spring Fiction Preview
Exciting debuts, and new releases by Christy Ann Conlin, Pasha Malla, Eva Stachniak, Jael Richardson, and more.
Patriarchy Lies: Women Are Funny
A funny woman reading list by the author of new novel Better Luck Next Time.
The Chat with Eve Lazarus
Eve Lazarus has drawn back the curtain on some of Vancouver’s secret places. Vancouver Exposed: Searching for the City …
Results for keyword: “business and marketing”
Avery Swartz on How to Win with Digital Marketing
Heads up, entrepreneurs! Want to learn how to find your customers online—and how they can find you? See You on the Internet: Building Your Small Business With Digital Marketing, by Avery Swartz, has the guidance and solutions you're looking for, presenting in a fun and inspiring read.
Today Swartz is talking to us about why digital marketing matters now, what she's learned from her own missteps, and special advice for publishers and authors looking to connect with readers.
*****
49thShelf: Digital marketing—no longer just a nice-to-have, but necessary to engage with customers while the world is still on lock-down. What do you think businesses need to know about digital marketing at this particular (and most peculiar) moment?
Avery Swartz: For so many business owners, establishing a digital presence (or improving the one you have) often falls to the bottom of the to-do list. It can be such a chore! But now, with the world turning to the internet, it’s become clear just how important that digital presence is. Many organizations are playing catch-up, or feeling like they’re behind and they can’t catch up. I promise you—you can.
It’s so easy to get lost in the details of digital marketing. The tools can be overwhelming. There are so many apps and services …
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Avery Swartz on How to Win with Digital Marketing
Heads up, entrepreneurs! Want to learn how to find your customers online—and how they can find you? See You on the Internet: Building Your Small Business With Digital Marketing, by Avery Swartz, has the guidance and solutions you're looking for, presenting in a fun and inspiring read.
Today Swartz is talking to us about why digital marketing matters now, what she's learned from her own missteps, and special advice for publishers and authors looking to connect with readers.
*****
49thShelf: Digital marketing—no longer just a nice-to-have, but necessary to engage with customers while the world is still on lock-down. What do you think businesses need to know about digital marketing at this particular (and most peculiar) moment?
Avery Swartz: For so many business owners, establishing a digital presence (or improving the one you have) often falls to the bottom of the to-do list. It can be such a chore! But now, with the world turning to the internet, it’s become clear just how important that digital presence is. Many organizations are playing catch-up, or feeling like they’re behind and they can’t catch up. I promise you—you can.
It’s so easy to get lost in the details of digital marketing. The tools can be overwhelming. There are so many apps and services …
