Off the Page
A blog on Canadian writing, reading, and everything in between
Launchpad: Legacy of Trees, by Nina Shoroplova
"A fascinating answer to why we should care about trees in the first place." —Wayne Grady
COVID–19 Teacher Diary: Eric Walters' New Book Explores the "Now Normal"
Written, published and released during a pandemic: Eric Walters defies traditional publishing norms to create a book for …
The Abortion Caravan: A Ragtag Army of the Willing
The Abortion Caravan, intent on bearding prime minister Pierre Trudeau in his den and removing abortion from the Crimina …
COVID–19 Teacher Diary: A New Way to Celebrate the Forest of Reading
Forest of Reading is Canada’s largest recreational reading program, celebrating Canadian books and authors. In the eye …
Big Fiction
Fall book season is exciting with its televised ceremonies and fancy galas, but spring is just as interesting, with regi …
10 Unapologetically Twisted Reads
Ten crime reads to help you discover why authors in Canada have their own hashtag (#ReadTheNorth), and deserve a place o …
Launchpad: Murmurations, by Annick MacAskill
Populating her poems with birdsong and murmurings of the natural world, MacAskill highlights how poets and lovers share …
COVID–19 Teacher Diary: Time to Slow Down, with Deborah Ellis & Richard Scrimger
This is the second pair in a series of interviews with a host of Forest of Reading authors interviewed by Erika MacNeil, …
Launchpad: One Earth: People of Color Protecting Our Planet, by Anuradha Rao
This is a book to be celebrated and shared!” —Elizabeth May
Launchpad: In Veritas, by C.J. Lavigne
“The perfect mix of incandescent writing and enthralling storytelling. C.J. Lavigne has given us something we can beli …
Results for keyword: “business and marketing”
Avery Swartz on How to Win with Digital Marketing
Heads up, entrepreneurs! Want to learn how to find your customers online—and how they can find you? See You on the Internet: Building Your Small Business With Digital Marketing, by Avery Swartz, has the guidance and solutions you're looking for, presenting in a fun and inspiring read.
Today Swartz is talking to us about why digital marketing matters now, what she's learned from her own missteps, and special advice for publishers and authors looking to connect with readers.
*****
49thShelf: Digital marketing—no longer just a nice-to-have, but necessary to engage with customers while the world is still on lock-down. What do you think businesses need to know about digital marketing at this particular (and most peculiar) moment?
Avery Swartz: For so many business owners, establishing a digital presence (or improving the one you have) often falls to the bottom of the to-do list. It can be such a chore! But now, with the world turning to the internet, it’s become clear just how important that digital presence is. Many organizations are playing catch-up, or feeling like they’re behind and they can’t catch up. I promise you—you can.
It’s so easy to get lost in the details of digital marketing. The tools can be overwhelming. There are so many apps and services …
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Avery Swartz on How to Win with Digital Marketing
Heads up, entrepreneurs! Want to learn how to find your customers online—and how they can find you? See You on the Internet: Building Your Small Business With Digital Marketing, by Avery Swartz, has the guidance and solutions you're looking for, presenting in a fun and inspiring read.
Today Swartz is talking to us about why digital marketing matters now, what she's learned from her own missteps, and special advice for publishers and authors looking to connect with readers.
*****
49thShelf: Digital marketing—no longer just a nice-to-have, but necessary to engage with customers while the world is still on lock-down. What do you think businesses need to know about digital marketing at this particular (and most peculiar) moment?
Avery Swartz: For so many business owners, establishing a digital presence (or improving the one you have) often falls to the bottom of the to-do list. It can be such a chore! But now, with the world turning to the internet, it’s become clear just how important that digital presence is. Many organizations are playing catch-up, or feeling like they’re behind and they can’t catch up. I promise you—you can.
It’s so easy to get lost in the details of digital marketing. The tools can be overwhelming. There are so many apps and services …
