Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.
Susan Sweeney, CA, CSP, HoF, is an internet marketing expert, a consultant, and the author of eight internet marketing books, including 3G Marketing on the Internet and The e-Business Formula for Success. She lives in Waverley, Nova Scotia, and Fort Myers, Florida. Randall Craig, CFA, MBA, CMC, is the president of the consulting firm Pinetree Advisors, lectures at the Schulich School of Business at York University, and writes a weekly column on the Monster.com job boards. He is the author of numerous books, including Leaving the Mother Ship and Personal Balance Sheet: A Practical Career Planning Guide. He lives in Toronto, Ontario.