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list price: $6.75 USD
edition:Hardcover
published: Dec 2003
ISBN:9780262050739
publisher: The MIT Press

Profiling Machines

Mapping the Personal Information Economy

by Greg Elmer

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information management, information technology
0 of 5
0 ratings
rated!
rated!
list price: $6.75 USD
edition:Hardcover
published: Dec 2003
ISBN:9780262050739
publisher: The MIT Press
Description

The cultural and media studies perspectives on the technology of electronic consumer profiling.

In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior—thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications.

Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies—a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.

About the Author
Greg Elmer is Bell Globemedia Research Chair and Director of the Infoscape research lab, Ryerson University, Toronto. He also teaches in the graduate programme in Communication and Culture, York & Ryerson Universities and the School of Radio, TV Arts. Andy Opel is an Associate Professor in the Department of Communication at Florida State University, teaching documentary video production and critical media studies. His research interests include environmental communication, alternative media and the emerging media, and the democracy movement.
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edition:Paperback
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