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Social Science Popular Culture

Nation of Rebels

Why Counterculture Became Consumer Culture

by (author) Joseph Heath & Andrew Potter

Initial publish date
Dec 2004
Popular Culture, Theory, Consumer Behavior
  • Paperback / softback

    Publish Date
    Dec 2004
    List Price
    $14.99 USD

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In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose.

In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.

About the authors

JOSEPH HEATH is the director of the Centre for Ethics at the University of Toronto, as well as a professor in the department of philosophy and the School of Public Policy and Governance. He is the author of five books, including The Rebel Sell: Why the Culture Can’t Be Jammed (with Andrew Potter) and Filthy Lucre: Economics for People Who Hate Capitalism. He lives in Toronto.

Joseph Heath's profile page

Andrew Potter is the coauthor of the international bestseller Nation of Rebels. A journalist, writer, and teacher, he lives in Toronto. Follow him on Twitter (@jandrewpotter).

Andrew Potter's profile page

Editorial Reviews

“Nation of Rebels provides an incisive and witty indictment of consumer trends....”


“An intriguing examination of personal freedom within the inevitabilities of a market economy.”

<em>Kirkus Reviews</em>

“This book not only thought-provoking, but a lively, spirited and entertaining read.”

Winnipeg Free Press

Other titles by Joseph Heath

Other titles by Andrew Potter