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Business & Economics Internet Marketing

Marketing on the Internet

Your Seven-Step Plan for Suceeding in e-Business Now That the Hype Is Over

by (author) Susan Sweeney

foreword by Jerry Yang

Publisher
Maximum Press
Initial publish date
Jul 2002
Category
Internet Marketing, Electronic Commerce
  • eBook

    ISBN
    9781936188000
    Publish Date
    Jun 2002
    List Price
    $31.50
  • Paperback / softback

    ISBN
    9781885068804
    Publish Date
    Jul 2002
    List Price
    $52.95

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Description

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.

About the authors

Contributor Notes

Jan Zimmerman is the president of Sandia Consulting Group, a high technology marketing and media Production company. She lives in Albuquerque, New Mexico.

Other titles by Susan Sweeney