Service businesses today face increasingly stiff competition. To effectively sell your service business, you must let people know you exist and that you're better than your competition. 'Marketing Your Services' shows readers how to understand the distinctive nature of marketing a service, and how to devise a custom-made strategy to succeed. It explains how to establish desirable and realistic goals, plan for success and growth, understand dynamic service marketing, discover effective pricing strategies, and create effective promotions.This book explains how to develop a marketing plan that will work for any service business - from law firms & dental practices to hair salons & auto repair shops. Whatever your business, it will profit from expanding your market.