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list price: $26.95
edition:Hardcover
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published: Sep 2013
ISBN:9781554515615
publisher: Annick Press

Made You Look

How Advertising Works and Why You Should Know

by Shari Graydon, illustrated by Michelle Lamoreaux

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media studies
0 of 5
0 ratings
rated!
rated!
list price: $26.95
edition:Hardcover
also available: Hardcover Paperback Paperback
published: Sep 2013
ISBN:9781554515615
publisher: Annick Press
Description

THE kids’ survival guide to advertising, revised and updated for the digital age.

Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back.

For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.

About the Authors
Shari Graydon is an award-winning writer, educator, and activist who has authored the bestselling Made You Look and edited an essay collection for adults, I Feel Great About My Hands. She lives in Ottawa, Ontario.
Author profile page >

Shari Graydon is an award-winning writer, educator, and activist who has authored the bestselling Made You Look and edited an essay collection for adults, I Feel Great About My Hands. She lives in Ottawa, Ontario.
Author profile page >
Recommended Age, Grade, and Reading Levels
Age:
9 to 12
Grade:
4 to 7
Reading age:
9 to 12
Editorial Reviews

“The thoughtful and balanced presentation, clear explanations and entertaining real-life examples are a solid starting point for getting children—and adults—to think critically about the way that products are advertised.”

— The Guardian, 08/08/13

“An entertaining, vibrant and comprehensive look at the attention-grabbing world of advertising. Highly recommended.”

— CM Reviews, 11/15/13

“Will help young readers . . . understand how to recognize advertising hype.”

— Waterloo Region Record, 12/21/13

“An informative, entertaining and empowering read with colourful and appealing graphics.”

— Green Teacher, 06/14

“Data-filled and slightly tongue-in-cheek . . . informs young consumers.”

— Curriculum Connections, Editor’s Choice, 10/01/14

“An eye-opening look into the world of advertising.”

— Book Girl, 04/10/14

“Another ‘must buy’ that belongs in every household. Highly recommended!”

— York Region News, 07/26/14

“Serves as a great resource for young people to get the facts about advertising, the hidden messages it carries, and the influence it has on society.”

— Book Hoopla, 09/08/13

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Related Blog Posts

Other Titles by Shari Graydon

I Feel Great About My Hands

I Feel Great About My Hands

And other unexpected joys of aging
edited by Shari Graydon
edition:eBook
also available: Paperback
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