Written specifically for the employees and owners of inns, hotels, campgrounds, theme parks, adventure tours, and outfitters, this guide will show how to attract more visitors to their Web sites and ultimately to their businesses. From the basics of planning an online marketing strategy to using newsgroups and site links, this book provides business owners with everything they need to make their Web site and their business the destination of choice for travelers, including Web site design guidelines, search engine tips, and online advertising opportunities. A password to access even more promotion strategies on the accompanying Web site is included.
Susan Sweeney, C.A., is the founder and president of Connex Network, Inc., an international Internet marketing and consulting firm, and the author of 101 Ways to Promote Your Web Site. She lives in Dartmouth, Nova Scotia, Canada.