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list price: $29.99
edition:Hardcover
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published: Mar 2012
ISBN:9781459705005
publisher: Dundurn

I Can Get It for You Retail

Down and Dirty Tales from a Canadian Ad Man

by Rick Padulo

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advertising & promotion, retailing
0 of 5
0 ratings
rated!
rated!
list price: $29.99
edition:Hardcover
also available: eBook eBook
published: Mar 2012
ISBN:9781459705005
publisher: Dundurn
Description

An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head.

If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:

- Black’s is Photography
- Leon’s - Don’t Pay a Cent Event
- Zellers - Because … the Lowest Price is the Law
- CIBC - Seeing Beyond
- Rexall - A Pharmacy First

These campaigns demonstrate in real time and real life how Rick’s Nine Commandments help create success.

 

About the Author

Rick Padulo of Padulo Integrated Inc. has led the advertising/marketing campaigns for the first-, second-, or third-largest retailer in almost every retail category in Canada and the United States. Padulo Integrated Inc., Toronto, has won many traditional advertising awards and was chosen one of the 50 best managed private companies in Canada. Rick has been selected both Entrepreneur of the Year and Marketer of the Year. He lives in Toronto.

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Contributor Notes

Rick Padulo of Padulo Integrated Inc. has led the advertising/marketing campaigns for the first-, second-, or third-largest retailer in almost every retail category in Canada and the United States. Padulo Integrated Inc., Toronto, has won many traditional advertising awards and was chosen one of the 50 best managed private companies in Canada. Rick has been selected both Entrepreneur of the Year and Marketer of the Year. He lives in Toronto.

Editorial Review

While every agency president claims to care more about moving client product than winning awards, with Padulo you believe he really means it.

— Marketing magazine

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