'Gigonomics' is a step-by-step guide to selecting, researching, planning, starting and operating a business. It assumes nothing but the desire to “be your own boss”. It cover the basics – everything from what sort of business should you even think about starting through self-assessment and on to the nuts and bolts of professional advisors, banking, estimating revenues and expenses, finance, employees and actually making a profit.
The core of this book is about business planning, execution and marketing for Millennials (and others) who want to create livelihoods without having “a job”. It is about entrepreneurship for a new generation. And, in that sense, it is a “how to” book with plenty of nuts and bolts, step by step material designed to help people make their ideas into business reality."