Whether starting a small business or managing a Fortune 500 corporation, this guidebook spans the necessary range of knowledge in making informed online business decisions beginning with a look at the current news in e-business today. Chapters include the development and execution of a marketing program, advice on building a mutually beneficial online relationship with a chosen Audience, understanding the internet as a way of life, and maintaining a sufficient and balanced budget. With the latest changes in the online marketing arena, each book comes with a password for accessing the “members only” companion website, providing the latest internet marketing news, expanded information, and online resources. From web statistics for monitoring individual sites to search engine ranking, this handbook is sure to help success rates soar.
Susan Sweeney, CA, is a Certified Speaking Professional and the author of 101 Ways to Promote Your Web Site and The e-Business Formula for Success. She is the developer of the Internet Marketing Boot Camp, webinars, seminars on CD, internet marketing training programs, and e-books related to internet marketing. She lives in Bedford, Nova Scotia, and Ft. Myers, Florida. Andy MacLellan is a partner in VERB Interactive, a respected interactive marketing firm. Ed Dorey is also a partner in VERB Interactive. They both live in Halifax, Nova Scotia.