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Computers Electronic Commerce

101 Ways to Promote Your Tourism Business Web Site

Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site

by (author) Susan Sweeney

Maximum Press
Initial publish date
Feb 2008
Electronic Commerce
  • eBook

    Publish Date
    May 2008
    List Price
  • Paperback / softback

    Publish Date
    Feb 2008
    List Price

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Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.

About the author

Contributor Notes

Susan Sweeney, CA, is a partner in VERB Interactive, an international internet marketing and website development firm. She is the author of 101 Ways to Promote Your Web Site, 3G Marketing on the Internet, and The e-Business Formula for Success. She divides her time between Bedford, Nova Scotia, and Ft. Myers, Florida. 

Editorial Reviews

"Susan Sweeney's savvy has been a God-send to our organization. This book provides the kind of information necessary to take us to the next level."  “Jim Duggan, Wild Goose Lodge

"Absolutely fabulous! Susan is the very best resource for tourism internet marketing."  “Dennis Campbell, vice president, Atlantic Tours & Ambassadors

Other titles by Susan Sweeney