Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.
Susan Sweeney, CA, is a partner in VERB Interactive, an international internet marketing and website development firm. She is the author of 101 Ways to Promote Your Web Site, 3G Marketing on the Internet, and The e-Business Formula for Success. She divides her time between Bedford, Nova Scotia, and Ft. Myers, Florida.
"Susan Sweeney's savvy has been a God-send to our organization. This book provides the kind of information necessary to take us to the next level." “Jim Duggan, Wild Goose Lodge
"Absolutely fabulous! Susan is the very best resource for tourism internet marketing." “Dennis Campbell, vice president, Atlantic Tours & Ambassadors